Direct Marketing

How to get prospects to open your direct mail envelopes

In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling ...

Graphic Design

Logo Designers - the 5 Point Plan to Designing a Stunning Logo

If we had a dollar every time somebody gave us their opinions on what makes a great logo we’d be able to at least buy a round or two ...

Media

A Brief History of Banners

Banner making is an ancient craft which is still very popular in modern day. A banner is just like a flag or a piece of cloth carrying a symbol, ...

Planning/Strategy

AIDA and Dagmar - Models for an Advertising Agency

An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide ...

Print Media

Environmentally Friendly Print Design - How to Save the Planet and Look Good

The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to ...