direct mail

In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to ...

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you’ve got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of ...